OBAI & HILL Re-invents with TedxAhlia University Project

EDxAhliaUniversity is an independently organized TED event supported by Ahlia University and is the first TEDx university event held in Bahrain. An initiative that brings together a diverse group of intellects, cultural enthusiasts, thinkers and innovators to surface ideas worth spreading.

The event’s theme is based on the prefix Re-, to create one’s own version of an existing something (re-create, re-contruct, re-design). A hundred used books were distributed to individuals and organizations as part of the Re-create Challlenge to be re-created or re-designed. We were very excited to take part in this brief and accepted the challenge!

We wanted to create something that was both functional and decorative for our office, reminding us to constantly re-invent and re-innovate. We took on the idea of creating a lamp that also serves as a modern interpretation of a Christmas tree (given the festive season). We wanted to create something that we could continue to reinvent as the occasion saw fit so the lamp shade was ideal for this.

Besides that, we as a team also wanted to focus on collaboration as a creative agency – creating something that everyone contributed to.