ARTIQAZ JEWELRY COMES TO BAHRAIN FOR ITS FIRST-EVER LAUNCH EVENT
The United Kingdom’s fashion brand makes its debut in this Kingdom
MAY 2015 – Manama, Bahrain: Artiqaz Jewelry held an exclusive launch event May 20th at The Domain Hotel & Spa to raise awareness about the brand’s introduction to Bahrain.
Bahrain’s fashion industry gets even more glamorous with a new brand all the way from the United Kingdom. Artiqaz Jewelry showcased its three collections of nature-inspired, hand-crafted jewelry for sale at a 15% discounted price. Attendees enjoyed light bites, beverages and an exceptional shopping experience as they perused through the display of unique pieces.
To further highlight the beauty and intricate detail of the individual items, well-known bloggers and influencers doubled as models for the event. Each blogger chose an item from one of the collections and styled it by creating a coordinating outfit. These models added another dimension to the event and displayed the merchandise in an innovative way.
Nida Arshad, the young entrepreneur who began the fashion line in June 2012, was elated at the interest generated by Artiqaz. “Moving the brand from the United Kingdom to Bahrain was a daunting task because I knew I had to break into a brand new market,” says Arshad. “However, it was much easier than I expected, and I am absolutely delighted with the results. The event generated lots of interest from Bahraini women. It gave me that little extra motivational push. The future of Artiqaz Jewelry looks quite bright.”
Arshad’s brand is geared towards women who find their happy place in nature. The target audience is primarily young, vibrant women who use fashion to make a statement.The fashion jewelry line embodies the concept of Mother Nature, a feminine interpretation of the natural world. The line offers earrings, rings, neck pieces and bracelets incorporated into three collections: La fleur, papillon and celeste. The adornments are made from sterling silver, semi-precious stones, and fresh water pearls in 24 karat gold plating to create these one-of-a-kind pieces.
“Designs need to have a definite language, says Arshad. “I believe in reinventing the past along with creating something new. I make jewelry to make a statement.”
Arshad is currently working on a fourth collection and utilizing bolder designs. For more information about Artiqaz Jewelry, visit http://www.artiqaz.com. Like or follow on social media @artiqaz for all the latest updates.
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