Brief & Outcome

Obai and Hill was approached by a budding young designer, Haya Al Khalifa – who had a vision for her first clothing line – EYCH. Being a fresh fashion design graduate, Haya’s designs were innovative and unique, but lacked cohesion, style and sophistication. She was also stuck from a business point of view, having no real grasp of market positioning, target audience and pricing.

During six months of consulting, Obai and Hill created a clear direction for the EYCH line through:

 - Design inspiration (mood boards, colour pallettes, muses).

- Fabric samples, advice on textiles, silhouettes and general design support.