AlOthman was moving to a bigger location in the mall. The high-end boutique would be expanding into more of a department store, selling high end home-ware, bridal wear, etc. The owner has a strict policy against advertising in print and traditional media; therefore, the only medium for advertisement and big announcements was social media. A simple artwork design communicating the details of the move that can be used across all social media platforms was created by Obai & Hill.