Brief & Outcome
The BENEFIT Company along with Central Bank of Bahrain and all Retail banks are introducing to the market a new service called Electronic Fund Transfer System (EFTS). The goal behind the EFTS is to shift people to use electronic means and channels for all their payment related activities. The EFTS is a national payment system that will be used by the entire community (individuals, SMEs, corporate, banks, and government agencies). BENEFIT Company sought out the services of OBAI & HILL to manage and coordinate a local press conference which took place on the 13th of December 2015 at the Awal Ballroom in Gulf Hotel.