Brief & Outcome
Enma Mall Bear Bonanza
Enma Mall in collaboration with OBAI & HILL has launched fun-filled month-long campaign, which began on the 8th of March until the 4th of April. The concept behind the campaign was to draw families in and encourage them to spend time at Enma Mall during the month of March. The schedule of activities included several bear installations distributed around the mall, as well as two social media campaigns with a bounty of prizes to be won. Additionally, an Adopt-a-Bear station was run to raise money for a worthy local cause, The Dreams Society. The Bear Bonanza culminated with an enchanting Mother’s Day Teddy Picnic event which was held on the 21st of March 2015.
The concept of the Bear Bonanza was initiated to celebrate and appreciate families by bringing them closer together through an entire month of inclusive, interactive activities and displays at Enma Mall. Through this initiative the mall hopes to captivate the hearts of parents and their children reminding them to forever love and cherish one another.