Brief & Outcome
Gloss is your luxury neighbourhood salon and spa, located in the prestigious Mariott Executive Apartments in Juffair. The salon offers a wide variety of services at the highest quality, offering 5-star treatment to an elite clientele made up of residents and visitors alike. Gloss Salon & Spa first approached Obai & Hill to come up with a fun and quirky print advertisement campaign promoting their in-house stylists. Since developing the advertisements, the agency has been commissioned to design the new website and accompanying newsletter as well as to develop a customized marketing and PR strategy. Additional collaterals including gift vouchers and survey cards were also put together for Gloss Salon and Spa.
In October 2013 the agency coordinated a collaborative event between Gloss Salon & Spa and Think Pink to raise awareness about breast cancer. With the rise of diagnosed women in Bahrain and the GCC, Gloss Salon & Spa and Think Pink aim to educate women about this issue and highlight the importance of early detection. As part of the event, a keynote speaker and a charity auction was organized to raise money for Think Pink.