Imtiaz for Her

Brief & Outcome

The first credit card designed exclusively for ladies in the Kingdom of Bahrain, in its rose-gold colour, and a hotline that is exclusive for the women who attain the card, Imtiaz for Her is an original and exclusive credit card that aims to empower Bahraini women by opening a door of endless offers and benefits, in addition to its financial merchants that include beauty centres, chocolatiers, retail shops, restaurants and clinics. In April, the credit card distinctively won the Most Innovative Card of The Year at the 2018 Seamless Awards.