Brief & Outcome
Ithmaar Development Company (IDC) is a wholly owned subsidiary of Ithmaar Bank BSC and acts as its developer and manager of major real estate projects spanning residential, commercial, hospitality, wellness/healthcare facilities, and infrastructure sub-sectors.
The company approached Obai & Hill for PR services involving writing a press release and attracting the media for an important announcement. Ithmaar Development wanted as much publicity as possible when announcing the sale of a strategic plot on Dilmunia island in Bahrain to Kuwait Resort Company K.S.C.P.
Our account representatives worked with Ithmaar Development to reach out to members of the press and spread awareness about this new sale.