Brief & Outcome
Obai & Hill have collaborated with Maki Bahrain on the "Celebrity Sushi" series through which prominent local celebrities are invited to design their own signature Maki. Each celebrity is involved in the design process of the sushi which entails a custom taster session and a building session in the kitchen. An intimate launch event for the custom Maki is also organized in order to share the new maki with friends, family, and members of the press.
The first celebrity sushi campaign launched was the Alia Approved maki which was a collaboration between Maki and Alia Almoayed, Bahrain's most promininet nutritionist and health speaker.