Brief & Outcome
NYLA Boutique is an online fashion boutique showcasing exclusive New York and Los Angeles based designers. They represent young designers who are creating a name for themselves in the States; their clothing and jewelry collections are making an impact in the wardrobes of celebrities like Rihanna, Katy Perry and Lady Gaga. NYLA Boutique acts as a platform for these designers to reach audiences in the UK, Europe and Middle East. Obai & Hill composed a press kit for NYLA showcasing their work.