Sister PR
Brief & Outcome
Sister PR in collaboration with Obai and Hill asked us to recreate the experience of Carnaby Street at the Clothes Show Live Expo in Earl’s Court.
By combining hand drawings of Carnaby Road and icons from the 60’s and 70’s and introducing live music and bands to the Clothes Show Live Event we aimed to create a space of activity and creativity for people to experience whilst shopping.
Through an illustrated wall experience, short film and time capsule, and live performances we enhanced the experience of the Expo shopper and offered an alternative setting for customers to relax and take the atmosphere in.