Brief & Outcome
Sotra started as a bold fashion idea with humble beginnings of designs on a dining room table. With an almost obsessive eye for detail and unconventional color sense, Sotras clothing flatters and enhances the women who wear them. Season after season, the collection tantalizes customers with perfect prints, flirty kaftans, and great must haves, which fit into any contemporary womans closet. Obai & Hill composed a press release for Sotra to showcase their work.