Brief & Outcome
Toffee House is a family run bakery that makes baked goods, homemade cakes, cupcakes, cookies paying great attention to detail and using wholesome ingredients. The challenge was to develop a brand strategy that would reflect their values, creating a visual identity that is both contemporary and sympathetic to the traditions of the home made food.
Obai & Hill created an identity for Toffee House Cafe & Bakery including logo, menu and uniform design. We designed an iconic logotype that fully expresses the qualities of tradition and modernity held by the Toffee House.
There is strong emphasis on the use of natural materials throughout the store, from brown-paper carrier bags, to linen staff aprons and price tags. Therefore it was paramount for the brand to operate as a continuation of this aesthetic. The colours selected harmonise with the interior decor and create a warm and welcoming environment.