Brief & Outcome
The Yard is a design-based shop in Kuwait featuring eclectic, vintage, and up-cycled products. Starting as an online shop in early 2010 with a select number of products, The Yard recently opened its doors in early 2013 in collaboration with a café, making it the first lifestyle café and shop in the city.
The Yard approached Obai & Hill to assist with the distribution and sales support of their 2014 designer planners, as well as PR services for the project. The 2014 designer planners are available for sale at Words Bookstore and Cafe, and Green Diamond Boutique in Bahrain, Desert Designs in Khobar, KSA and S*uce in Dubai.