Al A’ali Shopping Complex

Brief & Outcome

A’ali Shopping Complex in collaboration with Think Pink Bahrain held an exciting campaign under the title “Al A’ali Thinks Pink!” The campaign entailed a week full week of exciting activities to help raise awareness for a worthy and honorable cause including a Walk-a-Thon as well as two “Bike for Breast Cancer” stations situated around the complex. The activities of the week encompassed a new approach of melding health and fitness with Breast Cancer Awareness,  in line with Think Pink Bahrain’s new ethos and strategy for the year. Al A'ali Shopping Complex approached OBAI & HILL to help orchestrate the event and manage the PR management.