Brief & Outcome
ByFara7 is a casual womenswear line and is the brainchild of entrepreneur turned designer Farah Al Khalifa, the style maven behind Green Diamond Boutique. Farah wanted to create a quirky, retro and Khaleeji inspired line of sweaters, t-shirts and skirts - something fun and comfortable that every girl can wear.
Obai & Hill were commissioned to put together ByFara7's first lookbook - including model casting, styling and art directing the photography as well as layout and design of the final product. ByFara7 is now sold across the GCC in select boutiques including S*uce Dubai, Impression Boutique Qatar and Green Diamond Bahrain.