Brief & Outcome
Dar Naseem AlAndalos is a brand by Bahraini designer Hayaa AlFadhel and her mother Nabila AlAissaoui. They produced a new breed of luxurious caftans that mix the Moroccan and Khaleeji heritage. They embraced traditional handwork and applied it on modern and stylish designs. Their unique approach in designing and attention to details has gained the brand a respected name in the Arab fashion industry. Arab celebrities like Mayssa Maghrabi, Lojain Omran, Nada Fadel and Sabrin Burshaid favored the brand’s unique and lavish designs and were seen dressed in signature pieces in several occasions. Obai & Hill collaborated with the brand for PR services including press release content creation and distribution.