Dean & Deluca

Brief & Outcome

Founded in New York City in 1977, Dean & Deluca is a brand committed to be innovative with the world’s new culinary trends, unique in its gourmet dishes, and is committed to bringing its customers a fresh and authentic selection of eateries. The brand’s journey began 38 years ago when three friends – Joel Dean, Giorgio DeLuca and Jack Ceglic dreamt up the idea of creating an epicurean experience in downtown New York. Since then, the brand has grown across continents and has made its way to the Middle East region and is gaining popularity over time.