Formula 1

Brief & Outcome

We were invited by the Formula 1 Bahrain, to design a custom-theme print that will be blown up and GPSed into the tracks of the F1. Working with young Bahraini designers we pitched 5 concepts that were varied in print and colour and our initial idea of the Sand Dunes was accepted. The team has footage of the print being drawn onto the grounds which will be uploaded soon. The print has been seen from aerial views of the sky and added a playful, fun dimension to the existing track. It was by far the largest physical design project we took part in.