Brief & Outcome
The multi-brand designer fashion and lifestyle concept store is a local Bahraini brand that offers a curated selection of contemporary collections of regional brands that feature upcoming designers and limited edition products. The term "MILK" conceptually signifies purity, freshness and cleanliness, all similarities which are shared with a plain white canvas, awaiting an artist to bring it to life. It is a boundary-free and open-minded base for young talents looking for a fashion space to call their own. The brand approached Obai & Hill for services in branding and website design.