Brief & Outcome

Pop DuJour is an online platform (fancy word for fashion blog) that focuses on the narrative, irony and fantasy of Popular Culture, Americana and the Fashion Industry. Created in 2010 by pop culture extraordinaire: Ahmad Swaid;  he has gone on to work for a number of fashion magazines including; Wonderland, Rankin’s Hunger and Dasha Zhukova’s Garage Magazine. Mr. Swaid lives in London and is currently writing his first fashion novel. Obai & Hill designed and created the Pop DuJour website.