Fyunka

Brief & Outcome

Fyunka [Arabic for ribbon bow] is a Jeddah based fashion line with illustrations and designs influenced by pop culture and inspired by Khaleeji insights. Illustrated and designed exclusively by Jeddah native Alaa Balky - Fyunka is an up and coming homegrown brand that Obai and Hill is proud to represent.The agency first approached Alaa prior to her visit to Bahrain for the first annual Bab Market during which we provided events and PR support. After working closely with Alaa and the Fyunka team,  we now represent the young designer for regional PR and look forward to seeing it flourish faster than you can say "Baba, Abgha Birkin". Obai & Hill also designed and send out the Fyunka newsletter on a bi monthly basis.