SEPTEMBER 18TH 2014 – Manama, Bahrain:
The Design District group in collaboration with T&J Vestor announce the launch of the esteemed Missoni Home concept into Bahrain after a grand opening launch event that took place on the 18th of September.
The space, located in on the Ground Floor, new extension of the prestigious Al Aali Shopping complex, offers a view of the multicolored world of Missoni Home extending over 160 square meters of lifestyle, furnishing and outdoor products displayed alongside the world- famous brand’s classic panorama of home textiles and linen. This is a full-immersion experience of Missoni Home’s kaleidoscopic colors and designs, packed with ideas and décor proposals and the chance to experience textures and materials. The space promises to be a point of reference for design professionals and brand lovers with discerning taste in the Kingdom.
Carrying the unmistakable geometric pattern and ethnic élan of the over-arching brand, Missoni Home holds true to the very same values on which the Italian company was built. Sporting the effortless combination of patterns and bold colors, it is a true delight for the visual senses.
Designed by Rosita Missoni, and in production since 1983, the home collection is produced and distributed by T&J Vestor. This flawless collaboration between two family-owned businesses steeped in tradition and regarded as some of the best in their fields has translated into some of the finest and distinguishable pieces of furnishing available on the market.
Now producing everything from carpets, bathrobes and linen to throws and poufs, the home collection is large yet each item is perceptibly Missoni.
Taking inspiration from North Africa, Central Asia and South America, the collection on show at the Bahrain showroom truly embraces a fusion between east and west.
“It is such a wonderful experience to be absorbed in such a extraordinary palette of colors that inject an elegant and refreshing vibe of happiness into our daily lifestyle. Life is definitely a lot more interesting with color!” – said Basma Nass Creative Director of the Design District Group.
Located in the most elegant and sophisticated cities worldwide, a truly considered and intelligent approach to textiles color and to pattern pervades every Missoni Home collection. The team behind the brand approaches home wares in the same exacting, bespoke way it does fashion, by continuously adding, subtracting, tweaking, reinventing and developing tactile new weaves and new color combinations. Missoni Home develops pieces that are as dramatic in isolation as they are layered and grouped together.
“I am especially pleased to announce the opening of Missoni Home in Bahrain, as I believe this will be a true crowning jewel in the interior scene here in Bahrain. Missoni Home is a dynamic and exciting concept that I am honored to be able to help bring to the Kingdom of Bahrain”– said Feryal Nass, CEO of the Design District Group.
Located in the Seef district, the Al-Aali Shopping Complex, with its plush vicinities, sophisticated atmosphere and abundance of luxury labels, beckons the crème de la crème of the Kingdom’s shoppers. Those looking to visit the Missoni Home store in Al A’ali Shopping Complex should head to the Ground Floor, new extension and should expect nothing less than the utmost elegance and style in line with the world-famous fashion’s brand’s illustrious status. Missoni Home also relaunched it’s showroom in the KSA, which was inaugurated by his excellency the mayor of Jeddah Dr Hani Aborass On Tuesday September 16th.
Tied to the aesthetic innovation and technical invention that have always changed the identity of knitwear, Missoni is one of the best known, loved and recognized fashion and design brands in the world. Missoni style is the result of a partnership between two people. Tai and Rosita decided to set up a knitwear business in the sixties, and were soon at the cutting edge of Italian fashion. Missoni inaugurated and affirmed an unmistakable way of dressing and living: with a colorful “put-together” of zigzag motifs, stripes, waves and slub yarns in a patchwork of geometric and floral jacquard. The couple started a family and their children Vittorio, Luca and Angela, the brand’s creative director since 1996, grew up in direct contact with their parents’ work. Closely involved with the business, they took on increasingly responsible roles, becoming co-creators in a project that continues to seduce and excite today. Missoni is now one of the best representatives of Italian fashion and design excellence around the world. With its pioneering multicolored aesthetic vision, it continues to influence the contemporary lifestyle, thanks also to the success of the Missoni Home line.