Al Haddad Motors launches new range of SUVs


Mercedes-Benz has dominated the alphabet


BAHRAIN [MANAMA]: Mercedes-Benz unveils not one, not two, but three all-new concepts for its already superior SUV range. Al Haddad Motors hosted a grand launch event on Sunday, October 18 to present the new models. The GLE class replaced the bestselling ML class, the ALL-NEW GLE Coupe 63, and the all-new GLC superseded the GLK. Mercedes-Benz proves time and again that it leads the industry when it comes to innovation, amongst other aspects.

The new GLE blends tradition and modernity with a luxurious interior ambiance and a sportier exterior design and is equipped with the best on-road and off-road handling, outstanding spaciousness and high levels of active and passive safety with driver assistance systems.  As a result, customers can expect a premium SUV perfected in all disciplines – performance, safety, comfort and design.

The ultimate embodiment of success, style and performance, the all-new Mercedes AMG GLE 63 4matic Coupe is an exciting interpretation of a four-door SUV coupe that has no equal. An expressive masculine vehicle, this commanding SUV meets the highest standards in terms of novelty, sophistication and athleticism to deliver a dynamic on-road driving experience, whatever the terrain. The SUV’s exceptional agility, distinctive engine sound and typical sports car acceleration are united with poise, assurance, tremendous pulling power and perfect traction. The AMG GLE coupe redefines the term “well-rounded.”

Design-driven, modern, athletic – this is just a glimpse of the all-new GLC from Mercedes-Benz. The new model, which succeeds the GLK, is much more spacious and refined, ultimately signifying an evolution for the second-generation Mercedes-Benz mid-range SUV. It turns heads with its sleek design and takes the lead in terms of technology, innovation and luxury. The overall design philosophy behind the all-new GLC favors purity and a modern aesthetic over the classic off-road look.

The team at Al Haddad Motors is thrilled to be able to witness history for the famous German brand. “Mercedes-Benz is known for always leading the way,” said Graeme Newport, general manager of Al Haddad Motors. “In terms of technology and innovation, Mercedes is about 5 years ahead of the game. It is truly an honor to see historical events unfold for the automobile industry.”

For a close look at these new vehicles, call the Al Haddad Motors showroom at +973 17785454 to book a test drive.

About Al Haddad Motors Mercedes-Benz Bahrain

Since 1958, Al Haddad Motors has been the authorized general distributor for Mercedes-Benz in the Kingdom of Bahrain. During this time the company has continued to grow and now employs over 200 dedicated and experienced staff. The wealth of experience and exceptional customer service provided by Al Haddad Motors ensures that it continues to be a world class Mercedes-Benz partner. Al Haddad Motors is a full service Mercedes-Benz operation from new and used passenger cars to commercial vehicles, genuine spare parts to lifestyle accessories, all professionally managed to Mercedes-Benz worldwide standards. The service center boasts a modern workshop fully equipped with Mercedes-Benz approved equipment.

For more information, visit or follow them on Instagram @alhaddadmotors, Twitter @MercedesBenzBAH, and Facebook /alhaddadmotors.mercedesbenzbah


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